J.D. Power and Associates Reports:

J.D. Power and Associates Reports:
August New-Vehicle Retail Selling Rate Edges Up from July
WESTLAKE VILLAGE, Calif.: 18 August 2011 — New-vehicle retail sales for August have yet to spark a
stronger recovery, but the selling pace continues to increase slowly from its low point in May, according to
J.D. Power and Associates, which gathers real-time transaction data from more than 8,900 retail franchisees
throughout the United States.
Retail Light-Vehicle Sales
August new-vehicle retail sales are projected to come in at 898,000 units, which represents a seasonally adjusted
annualized rate (SAAR) of 9.9 million units. The retail selling rate is higher than in July, although volume
remains essentially flat. Retail transactions are the most accurate measurement of true underlying consumer
demand for new vehicles.
“The selling rate in August is expected to be slightly stronger than in July, but without a significant increase in
incentive levels or a reversal of the economic woes, there isn’t a compelling reason for those consumers sitting on
the fence to return to dealer showrooms and purchase a vehicle,” said Jeff Schuster, executive director of global
forecasting at J.D. Power and Associates. “There is little question that a st

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